Talking to the public about your art is important. However, it is not always an easy thing for artists to do. My home town has a vibrant art scene. Long before I had even considered becoming a quilt artist, I attended local art shows. Naturally, I was drawn to the fiber arts. During this time I had several experiences that informed my later experiences dealing with the public.
Talking to an Artist
At one art event the artist made beautiful artful jackets. I wanted to say something. Yet, I had no idea what to say. I just admired her work. Perhaps I would just say,” Hey,I sew too.” I had no clue as to what I expected her to say.
Knowing how to Engage the Public
Knowing how to engage the public can be difficult. I patiently waited while she spoke with someone else she seemed to know well. When their conversation was over, she turned and walked in the opposite direction from me. It was obvious that I had been waiting to talk to her. Much disappointment on my part. I don’t know what I expected but being left alone was not it. Instead of connecting with a fan, she literally turned her back on her public. Why did she do this? Was she shy? Possibly? or uncomfortable speaking to strangers? Not comfortable talking about her art? It is hard for me to know. It is likely one of these issues.
Another Fiber Artist
Another time a few years later, I spoke with a fiber artist. She cut up antique paper to create abstract art. Having viewed her art several times, I really liked it. The conversation went something like this. “I think you are my favorite artist.” Dead silence.I am not sure what I expected her to say. But what I didn’t expect was nothing. No response from the artist. Aren’t we generally taught to at least say thank you when someone gives one a compliment? It seems that she missed an opportunity to talk about her work. She could have asked me which was my favorite piece or maybe given me a sales pitch of some kind.
What I have Noticed as a Artist
Now that I am an artist, I am on the receiving side of comments. I have noticed that sometimes the public will make unusual comments. The public is not always sure of what to say. At times it comes out strange. Sadly, I can’t remember an example to share. Yet,I believe that people just want to make a connection with the artist.
Don’t get Waylaid by a Weird Comment
Rather getting stuck on responding to the weird comment, I usually just take it that the person wants to interact with the artist. So I reply with information about myself. For example, I talk about my three portfolios, how I got started in quilts and then switched to art quilts.This tactic has proven successful.
One Visitor’s Technique
Many visitors return each month on the First Fridays Art Tour.One such visitor to my studio always said “What is new? Show me your new work.” His young son came in alone while his father remained next door with another artist. The son also asked the same thing. They had a practiced system for engaging artists. Artists can develop a similar plan.
What I Learned
What I learned from these experiences. Obviously artists are all different individuals with unique personalities. Meeting the public is not easy for many.Talking about ourselves or our work is also something people are often not comfortable with. How to fix this situation?
Be Prepared.
Talking to the public and knowing what to say takes practice. Create a laser statement about your work. This is often called an elevator speech. Describe how you work in a few sentences. Practice so that you are comfortable with what you want to say. It could include a bit about your background, inspirations, art process or how long you have been doing art. Remember that you are basically inviting the public into your space. It is your job to make them feel comfortable. It is your party! Welcome your guests!
Be aware of how you are using the phrase, thank you. Thank you is often used in several different ways without us being aware of it. One way that we use it is to end a conversation or transaction. In the art world, we want to keep the conversation focussed on our art. After an artful compliment, follow up with your motivation or inspiration for the piece. Practice makes perfect. Pertaining to a sale, I was once advised to say,”Congratulations on purchasing a piece of art” rather than thank you. By using this phrase, the conversation is elevated for the better.
Treating people with respect is a definite. Respond as you would normally with a direct response. Speak to others as you would like to be spoken to. Relax, smile and do your best. It will get easier.
I recently sold a piece at a First Fridays event. The person loved the small Mexican inspired art quilt. As we finished the transaction, he specifically thanked me for explaining my work to him.
Build on Previous Successes
Often times artists enter the art world after success and experience in other fields. Many of the skills from other jobs transfer well to the second career as an artist. Written and oral communication skills,organizational skills, computer skills and cross job descriptions. Rely on those skills to build your confidence in your new career.
Be Intuitive.
Being intuitive when engaging the public can help you decide the direction of conversation. Recognize that all conversations will not result in a sale. Many people begin sharing about their family’s experience with quilts. If they have a family heirloom at home, will they want to buy another one from you? That is unlikely, in my opinion. Are they fellow quilters? Then they may be interested in your materials and what your process is. Are they beginning to move into the art realm? Maybe they would like to sign up for a class or mentoring.
Knowing when Not to Talk.
Knowing when not to talk to the public is important too. Picking up on little clues helps. Being in the moment helps. During one Open Studios event, a couple came in. They looked around a lot and seemed interested. I tried to engage them in conversation on several topics without much luck. They were not speaking much to each other either. I kept quiet. Later I realized that they were in disagreement as to which piece to buy. My discussion was getting in the way. They bought a large underwater fantasy. Yet, this couple did not desire a lot of interaction.
Get Help.
It is fairly difficult for all artists to possess the wide range of skills necessary for an art career. One should consider developing the skills that they lack. If that is not possible, then get help. If you find that it is just too much for you to interact with the public, find a friend or family member to help you. There is nothing like having someone else singing the praises of your work or what you have accomplished. Especially if they do it in a professional way.
Ways to engage the public.
Disclaimer- I am not an expert on communications. There are many great articles on the internet on this topic. That said my first career as a teacher required me to speak to awide range of people.
Dress the Part.
I like to dress the part something on the artistic side that might identify me as the artist. Before I even say anything, they know that they are in my space. This is time to put on your professional hat. I wouldn’t wear a paint splattered shirt. But that is me. If you are showing your work in the hopes of selling it, then it is the time to show your professional side.
Greet People
Greet people. Make them welcome in your space. Let them know that you are the artist. During First Fridays I display my art in the lobby of the Art Center. My studio is a small area in an unusual corner that is not always obvious. So I point out where my studio is. I bring out my work for First Fridays Art Tour and our annual Open Studios. What is obvious to you may not be obvious to the first time visitor. Use a simple explanation of your situation or layout to engage them.
Practice makes perfect. Think ahead of time of certain information that you would like to share with the public. How long you have been working on your craft? What is your process like? Where do you get your materials? What are you inspired by? Talk about your newest pieces.These are just examples. Speaking to strangers about your art does become easier with practice.
Listening to what someone is saying is important. Each art show is an opportunity to learn and develop one’s skills. Keep an open mind. Every conversation is not about making a sale. Enjoy. Feel out the situation. Be authentic. Some people want to talk while others don’t. One has to be open to either situation.
Remember Maya Angelou’s quote,”I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Did the visitor feel welcome? Did the visitor learn something about your art? Talking to the public is what Open Studios is all about.
Issues I need to work on
Issues I need to work on while talking to the public.My town is on the tourist trail. I often ask where they are from. That is fine. My mistake is that I will talk about a trip I took to their area rather than drawing attention to my art or my process. Some topics are easier to talk about than myself and my art. I need to direct the conversation to my art and my process.
Engaging with a Fellow Fiber Artist
More recently I went to a local arts fair. I wanted to connect with a fellow fiber artist. He sold jackets with ethnic fabrics as I often used. Mentioning that I have made my own clothes and now I do art quilts. Furthermore I commented that I had just spoken with a fellow artist who was wearing a vest he had made. I was looking for an artist to artist conversation. But this fellow couldn’t switch gears. He kept showing me fabrics that he had available to make a jacket out of. Listening and switching gears can be hard.
The Story Continues
The story continues. A few months after our first encounter this artist came to my studio. I was in the middle of a project. Yet, he popped in and said, “I just wanted to say hi. Don’t want to interrupt. I am also a maker. ” Oh, what kind of a maker are you? As he spoke I realized that I had met him before at this studio. I told him this. I mentioned that I had read something about his work in the local press. His demeanor was quite different from our first meeting. We all have our bad nights. We all just need to do our best and be kind to one another. The important thing is to listen and learn from our experiences. My impression of him is totally different after our second encounter.
In Conclusion
In conclusion, thank you for letting me share some experiences that informed how I talk with the public. Be yourself. But make the people feel comfortable entering your special space. Knowing what to say to engage the public takes practice in order for it to become second nature. With time it should become easier. Enjoy the time sharing your art.
https://annbaldwinmayartquilts.com/2021/10/seeing-critically/
https://annbmayartquilts.etsy.com/
https://annbaldwinmayartquilts.com/2023/04/what-most-people-dont-know-about-art-quilting/